Level 5 Tools – Custom Retailer Catalog & Shopping List System
Overview
Client
Level5 Tools
Year
2023
Key Services
Custom Webflow Development, Airtable Integration, CMS Structuring, Foxycart Integration, Dynamic Store Logic (Cookies & URL Parameters), Shopping List System, Ongoing Maintenance & Feature Development
Platform
Webflow, BigCommerce
The initial request centered on building a store-specific online catalog that could dynamically update banners, contact info, store links, and available products depending on the retailer selected. This selection could either be user-driven or automatically set based on landing page URLs. In parallel, Level 5 needed a shopping list feature that functioned like a cart, but without a checkout—allowing customers to send their list directly to retailers for follow-up and sales coordination.
Problems we solve
With thousands of retailers and constantly shifting product availability, Level 5 Tools needed a solution that was not only technically robust but also easy to manage internally. The challenge was to centralize and automate content delivery at scale without relying on a traditional e-commerce platform—something existing out-of-the-box tools couldn't support.
The Process
We began by integrating Webflow with Airtable to serve as the single source of truth for retailer-specific product availability. Using custom logic powered by URL parameters and cookies, we developed a system where the website dynamically updated based on the selected store—altering which products were shown and which retailer details appeared. We also created a shopping list tool using Foxycart that enabled users to select items, add notes, and submit the list via email. Customer and retailer information was included automatically to streamline communication. Beyond the initial scope, we continued to support Level 5 Tools with performance updates, content adjustments, and new feature rollouts—ensuring the platform continues to evolve alongside their growing business.
The Outcome
The result was a dynamic, highly customized Webflow site capable of personalizing the user experience at scale. The product catalog now intelligently filters based on store selection, and the shopping list tool bridges the gap between discovery and purchase—without requiring a conventional e-commerce flow.
The Impact
Level 5 Tools now offers a tailored online experience for thousands of retailers, boosting engagement and simplifying the path to purchase. The system reduces support overhead while empowering both users and internal teams with more control and visibility.
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We're a full-stack web development team based in Kota Kinabalu, Sabah. While rooted in Malaysia, we’ve partnered with startups, NGOs, and SMEs across Southeast Asia, the US, UK, Australia, and beyond.
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