Preserving SEO and Enhancing Flexibility — Migrating Pink Iceland to Webflow
Overview
Client
Eva María
Year
2025
Key Services
Full-stack Development, CMS Structuring, Custom Animations, Site Migration
Platform
Webflow
Sfera Studio collaborated with Pink Iceland, a renowned LGBTQ+ travel and wedding planning company based in Reykjavik, to migrate their existing website to Webflow. Known for creating inclusive, unforgettable experiences in Iceland, the client had an established site partially built in Showit, a design-focused platform that had reached its functional limits. The project’s primary objective was to transition to a more scalable and customizable platform while preserving existing SEO integrity—crucial for a business that thrives on search visibility in a competitive tourism niche.
Problems we solve
With evolving needs and limitations of the previous setup in Showit, Pink Iceland sought a more robust CMS that would offer better content management and future design flexibility. Their team had already prepared a partial wireframe, signaling a clear direction. The urgency of the migration stemmed from the need to improve backend control and ensure that existing search rankings—built over years—were not compromised during the move.
The Process
We began with a technical audit of the current site, identifying all indexed pages, metadata, and SEO-critical content. Using Webflow, we replicated and refined the wireframed design while building custom CMS collections to house content for venues, blog posts, testimonials, and wedding packages. Special attention was given to redirect mapping, URL structure preservation, and on-page optimization—ensuring continuity in search engine performance. We also integrated tools like Google Search Console and SEMrush to validate the health of the migration.
The Outcome
The final product was a cleanly structured, SEO-optimized Webflow site that mirrored the original design vision while unlocking powerful CMS features. We maintained nearly all of Pink Iceland’s search rankings post-migration, while empowering their internal team with a more intuitive backend interface for updates and blog posting.
The Impact
Smooth transition with zero drop in organic traffic, and improved site speed and usability scores. The Pink Iceland team now benefits from a platform that’s both beautiful and functional—ready to scale with their future growth.
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