Continuous Improvements for a Scalable Sales Platform
Overview
Client
Florian Lussi
Year
2024-2025
Key Services
Webflow Development, Filter Fixes, Ongoing Support & Maintenance, Landing Page Creation, CMS Enhancements, UX Improvements
Platform
Webflow
Initially focused on a Finsweet filter bug, our engagement with The Sales Playbook quickly grew when they saw how efficiently we delivered the fix. As their platform expanded to include more content, tools, and resources for sales professionals, they needed a reliable Webflow expert to help iterate quickly and implement updates without disrupting their momentum.
Problems we solve
The Sales Playbook's content-rich site is a hub for frameworks, templates, and advice for sales teams. Maintaining performance and usability at scale—while continuing to evolve their design—was critical. Instead of engaging new freelancers for each task, they needed a dependable partner to support their long-term growth.
The Process
Our work has spanned a wide range of updates: from building new landing pages and adjusting visual elements to debugging layout issues and optimizing site performance. We’ve also refined their CMS usage, enhanced filter functionality, and helped streamline the user experience across various devices.
The Outcome
The site has steadily evolved to meet the growing needs of their users and internal team. With consistent support and scalable development practices, The Sales Playbook continues to deliver a seamless experience without costly platform overhauls.
The Impact
Our ongoing work has helped reduce technical friction, accelerate updates, and ensure the site continues to look sharp and function smoothly. The Sales Playbook now enjoys a reliable, long-term partnership that keeps their platform agile and up to date.
More Case Studies
Magic Dates
Magic Dates is a curated event platform based in Germany, helping users discover unique experiences for couples and singles. As the platform expanded, the team needed a more scalable filtering system that could adapt to different event types. Their existing setup using Finsweet v1 was limiting, so they engaged Sfera Studio to upgrade to Finsweet v2 and implement a CMS-driven custom filter that would allow for dynamic filtering per event without developer input.
Grab a Bin
Grab A Bin is a skip bin rental service in Whangārei, New Zealand, offering waste removal solutions for households and businesses. With a basic booking setup already in place, the client wanted to revamp their website and booking flow to better match a competitor's more refined experience. Working with Sfera Studio, they transitioned to a CMS-driven solution using Webflow and Foxy, enabling users to input their postcode, view accurate pricing, and pre-book bins with card verification—without needing complex backend development.
Level 5 Tools
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Sabah International Convention Centre
Sabah International Convention Centre (SICC), one of Malaysia’s premier event venues, partnered with us to modernize their aging website. They needed a site that better represented their scale and professionalism while remaining easy for their internal team to manage. We rebuilt the entire site in Webflow, delivering a clean, modern interface along with a user-friendly CMS structure that empowers them to publish and manage events with ease. The new site also features clear overviews of their event halls and facilities, tailored to appeal to both local and international organizers.
What x When
What by When is a creative studio that thrives on exploration and artistic experimentation. As their brand direction evolved, their website needed to reflect a more mature and intentional identity. With a complete Figma mockup already designed, they partnered with Sfera Studio to rebuild the site from scratch. The goal was to transform the mockup into a fully responsive, Webflow-powered website that honored their creative process while remaining easy to navigate and visually engaging.
Garden on the Wall
Garden on the Wall, a biophilic design company based in New Jersey, partnered with us to elevate their Webflow site into a more dynamic and functional platform. While much of their website was already developed, they needed our expertise to implement more advanced interactivity, enhance the site’s flow, and create a password-protected Designer Hub. This restricted area would allow designers from approved firms to gain access via a passcode system, intelligently managed using email domain validation and automation tools like Memberstack and Zapier. In addition, we improved responsiveness across all devices, added smooth scroll-based animations, and refined the overall user experience.
Koma Sliders
Koma Sliders, a Korean-American food truck and catering business based in Australia, partnered with us to restructure and expand their existing Webflow website. The goal was to enhance the site’s clarity, highlight their diverse catering services, and streamline quote collection using HubSpot CRM. We implemented a clean one-page homepage redesign, created dedicated subpages for Weddings, Birthdays, and Corporate catering, and introduced new categories like Public Events. The revamp also included dynamic components like an interactive timeline for “Our Story,” static chat icons, and embedded Instagram feeds—delivering both a better experience for users and a more efficient workflow for the business.
Pink Iceland
Serenbe Real Estate
Serenbe, a leading Atlanta community focused on sustainability and wellness, needed to update their real estate website, last refreshed in 2014. They aimed for a modern design reflecting their values and enabling easy content updates without developer assistance.
Packsia
Caitlin Timmins launched Packsia, a stock video library specializing in high-quality vertical videos for social media. Initially built with no-code tools, Packsia faced technical issues as it grew. Caitlin prioritized upgrading the platform for a smoother user experience.
Let's Connect
We're a full-stack web development team based in Kota Kinabalu, Sabah. While rooted in Malaysia, we’ve partnered with startups, NGOs, and SMEs across Southeast Asia, the US, UK, Australia, and beyond.
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