What by When Website Rebuild
Overview
Client
Year
2024
Key Services
Webflow Development, Responsive Design Implementation, CMS Structuring, Design Translation (Figma to Webflow)
Platform
Webflow
What by When is a creative studio that celebrates the iterative, often non-linear nature of the creative process. As their brand matured, their previous website no longer reflected the depth or direction of their work. They approached Sfera Studio with a clear goal: bring their new brand identity to life through a modern, responsive website that felt both intentional and exploratory.
Problems we solve
The client had developed a detailed Figma mockup that reflected their updated visual language—playful, expressive, yet grounded. What they needed was a development partner to interpret and execute this design faithfully in Webflow, without compromising on responsiveness, performance, or creative nuance.
The Process
Working closely with What by When’s team, we translated their Figma designs into a fully responsive, high-performance Webflow site. Every layout, hover state, and transition was crafted with attention to detail, guided by their brand guidelines and overall creative philosophy. We ensured the build remained flexible for future growth and updates while maintaining pixel-level accuracy to the original design.
The Outcome
The new website fully embodies the spirit of What by When’s brand—balancing structure and play, refinement and experimentation. It not only serves as a portfolio and contact point but also acts as an extension of their identity as a studio that embraces creativity in motion.
The Impact
The relaunch positioned What by When more clearly in the creative space, aligning their online presence with the sophistication and originality of their work. The site now communicates their values at a glance—inviting clients into their world of structured curiosity.
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Let's Connect
We're a full-stack web development team based in Kota Kinabalu, Sabah. While rooted in Malaysia, we’ve partnered with startups, NGOs, and SMEs across Southeast Asia, the US, UK, Australia, and beyond.
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What x When
